However, this is a tricky subject for me. Not because I mind sharing how much or how little money I made on my Sunshine Decals Etsy Shop. But, because I do not want to turn people off by the dollar amount that I am ready to share here.
So, before I do share and turn you off to the whole vinyl sign business, give me a moment to explain why my income may not live up to your expectations, but I STILL FIND FASCINATING the fact that I continue to make money on my spare time.
Therefore, allow me to re-tell a bit about myself and then explain my point…
My Current Life in a Nutshell:
- I am a Full-Time Library Media Specialist for a public elementary school;
- Since my dad’s passing 10 years ago, I am solely responsible for managing the family business of 35 years – weekdays from home and on site on weekends!
- I take extra care of my mom and visit her at her house every weekend;
- I lift weights with my wife 4 to 5 days a week and we have been doing so for the past 4 years (A life-time hobby for me);
- I have been working on my own e-commerce website… and it is coming along pretty good! (check it out: sunshinedecals.com);
- I think a lot about and work on content for this blog;
- I am held responsible to fix anything that my wife says needs fixing or upkeep around the house;
- And I walk the family dog every night, 7 days a week.
Oh yes, and I run my Sunshine Decals Etsy shop on the side.
As you can see, I’M BUSY! Yet, I run a wall vinyl decal Etsy Shop from home and I make a little money on the side with no sweat!
My point is I continue to make money selling wall decals online without having to mind the store so much, sort of speak, until an order comes in. Vinyl decals are easy to make and my time is minimally spent on this little money-making responsibility of mine. And, by the end of the year I have accumulated a little extra spending cash!
Having put all of this into perspective on my personal situation, here is my 2014 (rough draft) Annual Report for my small-time Etsy shop.
My Wall Decal Business INCOME REPORT 2014!
The chart below is my gross total for this year on Etsy. I still have to account for all my expenses. But, from this chart below, you can see the number of views, 30,213, I received on my Etsy shop to help produce my sales. From that, 1,397 people favorited either my shop or my items. This is important. These are folks who liked something about my shop or my items that makes them want to remember my store. I can sometimes sense when a sale is about to kick in.
I have a total of 180 orders for the year. This does not necessarily mean I made 180 decals. Keep in mind some orders may include more than one decal, at times. But, on average, I fulfilled 15 orders a month. Not bad. I didn’t even have to put on my salesman’s hat or try to chase people down to make these sales.
I love the automation of my Etsy shop. That’s why I am busy working on my own e-commerce store, looking to double my sales… Who knows?
So, my total revenue for the year was $4,642.68
Now, lets talk about expenses next…
Expenses for 2014: $ 1,542.67
This is what my expenses looked like for 2014:
- Etsy Fees: $ 806.39
- Paypal Fees: $ 80.91
- Cost of Supplies: $ 655.37 (mostly goes to uscutter.com)
Total Expenses: $ 1,542.67
Sub-Total Earnings: $3,100.01
My sub-total earnings for 2014 is $3,100.01 ($4,642.68 – $1,542.67).
I say sub-total because I have one more thing to put into account which is not part of the equation above: I earn a little extra cash for shipping items. Not to make this too complicated, when I charge my customers a flat rate for shipping, I make about an extra dollar (That’s after paying for a shipping label and the cost of shipping tubes). Considering I sold 180 orders, that makes me roughly an extra $180.00 dollars for all my shipping in 2014.
Grand Total Earnings for 2014: $3, 280.01
My earnings for my Sunshine Decals Etsy Shop this year was $3,280.01. That comes to an average of $273.00 a month of earnings for the year – Again, no sweat!
To that I say, “Not too shabby”and just enough room to grow for 2015 and beyond!!
The Point of this Article:
I share all this with you so you can see inside my Esty shop without smoke and mirrors. Simply bare bones. By giving you every intricate detail of the way I currently manage my wall decal shop, with what I do and don’t do, I leave it open to your imagination. Being that my shop is still floating above water and producing income (almost on its own), you may ask yourself some of the following questions:
- What would you do if you had the time to manage my shop as is?
- Would you come up with new designs to add to the shop?
- Would you explore other vinyl sign markets (i.e. auto window, commercial window)?
- If my shop was handed over to you as is, how would you promote to increase sales?
- Would you try implementing social media like Facebook or Pinterest?
- Does your time permit for selling locally as well as online?
What do you think? Comment below…